Tracking Customer Online

               Online Navigation Tracking

Consumer's Online Navigation includes

1)  Recording the website that consumers visit.
2)  Measuring consumers' levels of engagement with the sites(i.e., which pages they look at,the length of their visit, and how often they return).
3)    Recording the visitors' lifestyles and personalities (derived from the contents of consumers' blogs, tweets, and Facebook profiles).
4)    Keeping track of consumers' purchases, almost purchases (i.e., abandoned shopping carts), and returns or exchange.

     

Long stays and repeat visit to sites indicate a high level of product involvement and purchase intention. Because website are versatile, marketers can respond quickly to consumers' purchase interest and intentions.

Google's Consumer Tracking 

Most online surfers use Google to find answers to questions, locate websites and sources for products, and services, track down information, etc..

Google reaches consumers by using:
1) Web-search ads
2) Online display ads
3) Mobile advertising