Online Shopper Personality Traits

Three segments of Online Shopper Personality Traits

First Segment              – Consumers who online shopping is risky  

Second Segment          – Consumers who are open-minded about online shopping

Third Segment             – Consumers who feel cautions about online shopping and seek     

                                     more information

Personality with Being extraverted and Outgoing or reserved

First Segment            -Reserved, keep to themselves

Second Segment        -Very extraverted

Third Segment            -Reserved, keep to themselves

Personality with Trusting or feeling skeptical about online shopping

First Segment              -Skeptical and do not trust online shopping

Second Segment          -Trust online shopping fully

Third Segment             -Trust online shopping reasonably

Attitude about online shopping

First Segment              -Unfavorable

 Second Segment        -Favorable, believe that online shopping is pleasant

Third Segment             -Favorable but do not find online shopping pleasant

The degree of perceived risk regarding online shopping 

First Segment              - High

 Second Segment        - Low

Third Segment             - High

Willingness to shop online 

First Segment              - Unwilling

 Second Segment        - Very willing

Third Segment             - Somewhat willing