Marketers benefits using Technologies (Adding Value for consumers)

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Marketers benefits using Technologies (Adding Value for consumers)

Technology provide -


-Marketing Mix,
-Segmentation
-Targeting
-Positioning 
-Customer Retention 



The impact for marketers and consumers –
-Computers, Smart phones, Television become intermedia between marketers and consumers
-One-to-one relationship with customers
-Offer prices, messages, product to customers
-Gather data on customers and offer communication messages
Communication with mobile devices

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